Fake Designer Handbags and Purses

Gucci Authenticity Check : 9 Ways to Spot a Real Gucci Handbag Vs. a Fake (With Photos)

how to spot a fake gucci handbag

Gucci handbags here.

Gucci handbags there.

Gucci purses everywhere.

When Guccio Gucci first opened his Italian luggage boutique in 1921, I’m sure millions of fake Gucci handbags scattered across the globe was not included in his business plan.

While replica handbag sellers make these substandard bags available on the web and in back-alley boutiques, you’ll need a real Gucci authenticity check strategy to tell a real Gucci purse from a fake.

Gucci Authenticity Check! Standard Items to Review when Buying an Authentic Gucci Handbag, Purse, Backpack or Wallet

Step 1 – View the bag for fake Gucci details.

Gucci purses feature the gucci logo and a leather tag with a serial number inside the purse.

For Gucci purses sold on Ebay or via other online retailers, look for closeup pictures of the GG logo.

Look for a leather tab with the style/ serial number imprinted on the back of the tab and the words “Gucci Made in Italy” located inside the bag.

Step 2 – Examine the sales receipt.

If there are no closeup pictures, ask the seller for the original receipt. Although receipts can be fabricated, the sales associates number and the date of purchase cannot.

If it is a second-hand Gucci bag, call the store where the original purse was sold to verify the purchase.

Check for YKK zippers and smooth stitching on your authentic Gucci purse.

Step 3 – Look for inferior quality zippers, hardware, and clasps.

Gucci bags use thick and sturdy brass hardware in the construction of their purses. Inspect the back of the YKK zipper.

Examine the fake bag for the use of cheap plastic zippers instead of sturdy metal YKK zippers. If the handbag’s clasps are hard to fasten, the bag is fake.

(For more Gucci zipper intel, check the bottom of the post for more pictures of the top and inside of a Gucci Boston Bag.)

Step 4 – Check the handbag’s materials.

Real Gucci handbags are made from the finest leather,suede and exotic materials.

Every Gucci bag or Gucci Backpack is constructed from the finest materials–leathers, suedes, patent leather, and canvas.

The stitching on the outside seams of the bag should be uniform, and the bag should feel soft and supple to the touch.

Step 5 – View the handbag’s lining.

The inside lining of a bag is a good indicator of overall quality. If you see a purse lined in plastic-looking or wrinkly fabric that bunches at the seams, it is not a Gucci product.

Step 6 –  Ask for a Gucci dust bag. 

Real Gucci products are sold with two types of dust bags.

The dust bag will have the double G logo or have the name “Gucci” written in gold lettering across the front of the bag.

If the bag is wrapped in plastic, it is not authentic.

Step 7 –  Look for the “controllato” card.

How to find a real gucci controllato card

Gucci has a control system that ensures that all bag purchased by Gucci customers are authentic. Each handbag is sold with a controllato card ( which is the Italian word for checked.)

Each card has the words “Gucci” centered on the card in all capital letters. Underneath the card, the words “controllato” are displayed in lowercase letters.

Step 8 – Check the seams for faulty stitching.

An authentic Gucci purse will feature even seams along the sides and bottom of the bag. A real Gucci will not pucker at the seams or have threads dangling off the bag.

Step 9-  Look for a Gucci bag serial number.

gucci authenticity check: gucci purse serial number

Do all Gucci bags have serial numbers? Yes, they do!

Based on the age of the bag, Gucci uses 10-12 numbers in the two rows — with no more than six numbers in each row.  It is also common to have the same supplier/vendor code for more than one bag.

Here’s how to determine what the numbers on the back of the leather tag mean:

  • The first six numbers in the top row indicate the style number. In the picture above, my Gucci Black Perforated Leather Reins Hobo Bag has a style number of 114869.
  • The second row of numbers is the supplier code. The bottom six digits represent the particular factory where the leather goods were manufactured.

guccci handbags purses

Tell-Tale Signs of a Fake Gucci Handbag, Purse or Wallet

  • Stitching is crooked and uneven–on the inner seams and the handbag’s edges.
  • Gucci does not wrap their handbags in plastic.
  • No dust bag with the double “GG” logo or with the name “Gucci” written in gold across the front of the bag? The bag is a fake.

Gucci uses the finest materials– leather, suede, patent leather and nylon, to construct their quality handbags.   Now, if you own a real Gucci handbag, you know the intense pleasure you get from smelling the Italian leather and rubbing your manicured fingers across all the opulence located inside and outside of this bag.

For those purse lovers who’d rather buy their bags outside of a Gucci boutique or authorized resellers like Neiman Marcus and Saks, use these clues to tell real Gucci handbags from fakes.

authentic gucci boston purse

Inside zippers of a Gucci Boston Bag

Gucci authenticity check -YKK zippers on the inside of a real Boston Doctor BAg



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  • Reply
    October 3, 2019 at 4:32 am

    Hello! My name Is Addilynn, and I have a GUCCI backpack, and don’t know if it is real, of not. I can’t find the serial number, the leather on the inside has the gucci symbol, and the made in italy, but the serial number isn’t on the back of it. I did get this a few years ago, and believe that it is a older bag, but am not possitive if it is real, or not. Please respond, Thank You!

  • Reply
    August 23, 2019 at 7:19 am

    Hi, Can you please check mine if it’s authentic? Serial numbers are 499621 (1st row) 001998(2nd row). It’s Gucci Ophidia GG canvas small shoulder bag. It’s a gift from my friend in UK.

  • Reply
    July 23, 2019 at 1:55 am

    Hi there,
    Would you kindly help me identify the authenticity of this purse:

    Many thanks!

  • Reply
    Cha fernando
    June 25, 2019 at 2:49 pm

    Can u pls check if the serial number is fake or real for this black disco gucci bag? 308364 1778

    • Reply
      Monic Dee
      July 4, 2019 at 9:38 pm

      I also need help to authenticate my Gucci bag 🙁

  • Reply
    Aashma Marahatta
    April 23, 2019 at 8:18 pm


    I would be so grateful if you could help me authenticate this bag. As you can see, the seller has posted a picture of the receipt, however, the item code on the receipt doesn’t match the serial number printed on the bag. Please do let me know what you think! Thanks so much!

  • Reply
    April 17, 2019 at 12:37 pm

    Hi. would you help me authenticate the gucci messenger bag. I want to buy this from an individual seller. just want to make sure it is authentic gucci.

  • Reply
    March 10, 2019 at 1:19 pm

    Hi! would really appreciate if you could help me authenticate this bag 🙂

  • Reply
    January 22, 2019 at 9:37 pm


    I bought a Gucci super mini marmont on SSENSE. I received the bag now. Everything seems fine until I saw your post about the dust bag, you said it should be in gold embroidery, I got mine in black. Is this a huge problem? Also, the GG metal on the bag’s flap, should it look like a smooth bronze, like there should be no other dark color? Thanks.

  • Reply
    Alyssa Burbank
    January 13, 2019 at 12:29 am

    I just bought a gucci purse from a second hand store and was wondering if you would be able to email me to see if it is real or not? Thank you!

    • Reply
      May 3, 2019 at 1:20 pm

      I have a Gucci bag that is multi-tier multi-color bag. It has the serial number on the snap. Is this common or a fake?

    • Reply
      May 22, 2019 at 7:42 pm

      Hello I just purchased a Gucci hobo van I help me Authintactr my bag yo see if it’s the real deal

  • Reply
    Tonee Pleasant
    January 5, 2019 at 1:19 am

    Please I need assistance.., I purchased a vintage Gucci purse from a second hand store 15 years ago. It’s similar to the Boston Satchel – top handle. It has the “circled R” however, I have been reading your post and there should be 2 serial numbers one at the top and one at the bottom. This bag does not have that it has 1 serial number on the back of the inside label 89.02.062 ALSO under that tag is a colorful tag (practically torn out) with numbers 63101 and in all capital letters the word CERTIFICATION is on the label. Again, it’s really worn out and difficult to rad. I have always been interested in knowing if this bag is real because I received so many compliments when I carry it.

    • Reply
      Bag Vanity
      January 10, 2019 at 12:47 am

      Hi Tonee,

      Thanks for your question! I’m not surprised you get compliments on this bag. I love it when I see a real vintage Gucci purse in great condition. Because I can’t see the Gucci bag, it would be hard for me to authenticate it. But I found a youtube video where a handbag lover is reviewing an authentic Gucci Boston. You can compare her bag with yours to see if it is authentic. https://www.youtube.com/watch?v=sAnXfVcns2g.

  • Reply
    October 22, 2018 at 7:26 am

    Hi, can you check if it’s authentic? Serial Numbers are 446744 498075. It’s black kolor GuccinMarmont. And 130940 gucci bat GG canvas black I want to buy them
    Thank you.

  • Reply
    October 7, 2018 at 2:37 am

    I want to know if my bag is real 308982
    204991 someone’ plz help

  • Reply
    Miglena Toteva
    September 23, 2018 at 7:43 am

    hello,if this Gucci bag is authentic

  • Reply
    September 18, 2018 at 5:51 pm

    Hi, I recently sold a Gucci crossbody bag to Fashionphile and they returned it with a letter telling me that the bag was indeed authentic, as I did purchase it first hand from my local Gucci store, but ti was returned because one of the pull zippers had an LV rivet on it. I do not possibly know how this could have happened. I plan to take the bag back to Gucci once it is returned to me to rectify this problem, but I curious, if this has ever happened before?

    • Reply
      September 19, 2018 at 1:30 pm

      Hi Tony,
      Thanks for your question. So sorry that you couldn’t sell your authentic Gucci to Fashionphile. I too own a crossbody. But, I’ve never heard of a Louis Vuitton rivet used on a Gucci crossbody bag. Take your bag to a Gucci store, or call customer service to inquire about this unfortunate and unheard of fashion mix up.

  • Reply
    Anne Elizabeth
    August 27, 2018 at 10:58 am

    Hello! This site is amazing and the work you’ve put into these Gucci articles is truly astounding. Would you be able to assist me with a couple of bags? Both are on Poshmark from the same seller.
    I have examined both very carefully but I am no expert. Any help you can provide would be stupendous! Thank you for your time (and for the service you provide here)!!

  • Reply
    Susan LaBarca
    June 1, 2018 at 2:31 am

    Hi I bought a Gucci Ophidia pouch off Farfetch.com who shipped through a boutique called Kirna Zabete. The serial number has 6 digits in the top row and 4 in the bottom row. 517551 and lower row is 2184. This is a 2018 piece. Is it authentic? Any help is appreciated. Thank you!

  • Reply
    Melissa Mendez
    May 8, 2018 at 3:58 am

    Would you be able to email me to help me with my bag ?

  • Reply
    April 4, 2018 at 10:01 pm

    Hi. I just bought a vintage Gucci clutch fro. Poshmark. It’s supposedly authentic. The stitching is even and everything looks real. But I just saw a pic of the same bag with the same serial # on a different post. Are serial #s always different? Please help. I want to return if this is fake. Thanks!

    • Reply
      April 5, 2018 at 1:59 pm

      Hi Michelle,

      Thanks for contacting BagVanity! Typically the serial and style numbers on the same type of Gucci bag are the same. So if you see the same bag that you bought listed on Poshmark, with a different serial number. Return it; it’s fake.

      • Reply
        October 15, 2018 at 2:55 pm

        I understand that the top number should be the same (that’s the model number, right?). But shouldn’t the bottom number be unique to each bag of that model?
        Isn’t it a “serial number”? Or what does that bottom number represent?

        • Reply
          October 16, 2018 at 10:51 am

          Hi Richard,

          Thanks for your question. The top number and the bottom number on the back of the Gucci tag should be the same, on every single bag Gucci produces for that season. It should not be unique to the bag. For example, if you are buying a black Gucci Soho bag, the two rows of numbers will be the same on every Soho bag sold that season, from that particular batch of Gucci products. To authenticate the bag yourself, do a quick Google search of the serial number or the model number. The authentic bag will show in Google Images and on GUCCI.com of a similar bag. Most importantly, always remember, Gucci serial numbers are not unique.

  • Reply
    March 28, 2018 at 9:37 pm

    Hi, i want to purya gucci hand bag. Can you tell me if its real or not. Thank you

  • Reply
    Melina Deemer
    February 16, 2018 at 6:17 pm

    I would like to buy this bag does it look fake? It is on tradsey the Abbey Hobo serial number 153025 top 204990 bottom I tried to share the link it won’t let me.

  • Reply
    Melina Deemer
    February 16, 2018 at 6:15 pm

    I would like to buy this bag does it look fake?

  • Reply
    Rhonda Sam
    January 28, 2018 at 11:55 am

    I found at Estate sale a Boston Gucci – it looks real. Interior is peeling, powdery like old Gucci’s do but there is no etching on side hardware and there is a Gucci pull (gg on gold tone rectangular) connected to zipper where there is usually a YKK pull. Is this just old? Or fake? Thanks!

  • Reply
    January 19, 2018 at 6:28 am

    My grandmother left me a vintage Gucci canvas cosmetic bag. It has the old logo? Brown suede with leather. And the inside leather tag says “Made in Itay by Gucci 25”

    What does the number 25 under it mean? It was never used a in perfect condition.

  • Reply
    January 15, 2018 at 6:14 am

    Hi a friend of mine gave me a bag can you tell me if it’s real or a knock off . It has all the hardware stamped but no dust bag /card .

  • Reply
    January 12, 2018 at 5:32 am

    Hi l have a white Gucci Men’s Messenger Bag. Thismis how it looks like https://www.google.com.ph/search?client=tablet-android-samsung&biw=1280&bih=800&tbm=isch&sa=1&ei=TEJYWru4D5Lq8AWRl7fgDw&sjs=1&q=white+gucci+bag+shoulder+bag+men&oq=white+gucci+bag+shoulder+bag+men&gs_l=mobile-gws-img.3…12858.13575.0.14155.….0…1.1j4.64.mobile-gws-img..2.0.0….318.VLBLmQSdwzU#imgdii=cxuo5UE_aQ_yzM:&imgrc=0E2Kq7gwIYLCVM:

    Its serial number is 282524 498879
    Anyone know if its real?

  • Reply
    Jan Lawther
    January 9, 2018 at 9:40 pm

    Hi. I’ve bought a lovely used bag, the first six numbers on the inside tag are 181084. That matches the pictures online. The numbers are straight and neat. It has a hard credit style card with it, the zips are metal and good quality (the leather zip tag may have something written on it or just a faint pattern, I can’t tell…), the lining is thick dark brown heavy cotton and all the stitching is excellent., although lighter brown than some examples I’ve seen online. The only thing concerning me is that the binding around the top of the bag opening appears to be dark brown synthetic material. Is that likely? Could you also say how old it might be please?

    • Reply
      Brandon Johnson
      November 2, 2018 at 11:46 am

      284720001998 could you please check this serial out before i purchase it

  • Reply
    Adebola Ezetendu
    January 4, 2018 at 2:35 am

    Hi dear can you please help me look at my bag so I can return if I need to. Please:)

  • Reply
    Paula Yuriko Yap
    January 3, 2018 at 1:08 pm

    Hi! My sister gave me a gucci bag. Can you please help me verify the authenticity of it? 269959 1383… thank you so much…

  • Reply
    Adebola Ezetendu
    January 2, 2018 at 3:12 pm

    Happy New dear,
    I am so happy I found your blog. I have been stressing about a bag I have, worried that maybe it’s not authentic. Please can you help me look at it. Thank you a million times over:)Gucci padlock medium red https://imgur.com/a/o7uBS

  • Reply
    December 30, 2017 at 7:58 pm

    I just bought a zip around Gucci wallet and not sure if it’s authentic ? Maybe you can help me . There is no Gucci stamp on the inside of the zipper. Is this a fake ? 3634234276 the serial number cellars pink tan! Thank you for your time .

  • Reply
    December 16, 2017 at 10:51 pm

    Hi can you check if my gucci bag is authentic. it has a serial number 197020 9082. i bought it second hand. it is cream white with metal gucci logo infront. thank you.

  • Reply
    December 13, 2017 at 12:40 am

    Hi,can you check Black Gucci Soho Disco bag please?Serial numbers:
    These numbers are correct or not?Before I buy this bag,I ask them make photos about serial numbers and send to me.Thank you for your help.

  • Reply
    December 7, 2017 at 5:24 pm

    Hi could you help me this is the serial number of the purse that I’m buying 120887
    002453 is it authentic?

  • Reply
    October 7, 2017 at 12:10 am

    Hi there!
    I purchased a pre-lowed Gucci tote online. But now I am not sure if its genuine. Could you help me? Its style number is (the first row on numbers) 281910, and there are four more digits in the second line. Seems like there aren’t so many of this style online that I could find. Thank you for any advice!

  • Reply
    September 9, 2017 at 8:46 am

    Hi, could you help me authenticate this bag please? I have my concern as part of the stitching of the strap seems to be hanging and the label inside doesn’t look so well stitched.


    appreciate it!!

  • Reply
    August 27, 2017 at 7:32 pm

    I need help!! I just bought a Gucci backpack second hand. It’s the leather western style with canvas trim. The serial numbers are 482265 527066. The bag looks pretty good but it came with a white dust bag that just has a small Gucci tag on it. I would really appreciate any help!

  • Reply
    May 22, 2017 at 11:45 am

    Hi! I recently purchased a Gucci disco bag with the serial number 308364 498879 & im concerned about its authenticity. When I look up 308364 it shows on the Gucci website, but if I put in the whole number 308364 498879 it’s not found on their site. addition to the stamp, what should the tag on the inside of the purse look like and what do those numbers mean on the inside tag? I can send pics of the actual bag too.

    • Reply
      May 22, 2017 at 2:55 pm

      Hi Gisele,

      Thanks for your comment. While the style number is consistent with the Gucci website, the second row of numbers can change each season because this tag refers to the factory where the bag was produced. I’ve included a few images from Poshmark to help you verify the authenticity of the bag.

  • Reply
    Tracy James
    May 20, 2017 at 7:32 pm

    Hi I just bought a second hand Gucci Bag from a flea market I checked my purse everything seems legit except it doesn’t have serial numbers in it.

    • Reply
      May 20, 2017 at 10:22 pm

      Hi Tracy,

      Thanks for your comment. This bag could be vintage because some of the older bags don’t have numbers. But without seeing the purse, I can’t tell if it’s a fake.

  • Reply
    Shayara berquin
    May 20, 2017 at 5:47 pm

    Hi just purchased a second hand gucci messenger bag can you tell me if its authentic? Top serial 223666….bottom….204990…i didnt see gucci on some of the hardware so im wondering if its real?

  • Reply
    Marília Alves
    May 19, 2017 at 5:26 pm

    It’s that model! I’ll send you an email with some photos I have. Because I’m worried now Eheheh! Can i?

  • Reply
    May 19, 2017 at 12:45 pm

    Good afternoon. I purchased a Gucci signature zip around wallet from Poshmark. Gucci with the R trademark symbol and made in Italy is stamped on the lower left side of the credit card pocket. The zipper also has cursive writing on the back with the R trademark symbol. Is this authentic?

    • Reply
      May 19, 2017 at 2:55 pm

      Hi Kendall,

      Thanks for your question.

      I don’t own a Gucci Signature Zip around, but I do have two Gucci Soho zippered wallets. The Gucci letters, made in Italy and the R trademark symbol on the lower left side of the credit card pocket is a sign of authenticity. So, I am sure that this part of the wallet is real. I know that the inside of the zipper has a leather pull tab without any Gucci lettering on the back of the tab. And the back of the YKK zipper should have the words GUCCI imprinted without the R trademark symbol. But as far as the cursive writing on the bottom of the zipper, I’d have to see an image of the outside zipper to be sure.

  • Reply
    Marília Alves
    May 19, 2017 at 10:39 am

    Hi, You could check if this number found inside the gucci bag is authentic. It’s a second hand bag. The top number is 323190 and the lowest number is 002123. It’s a Gucci Soho Chain-shouder leather bag. And with regard to the material of the chains, they get rusty and ugly after a while? This is the last number, I promise! Thank you!

    • Reply
      May 19, 2017 at 3:06 pm

      Hi Marília ,

      Is this your bag? https://www.tradesy.com/bags/gucci-cross-body-bag-gold-20839606/ The style and serial number should be 323190 AH90G 9524. I own a chain shoulder medium GUCCI bag and the style/serial number is 303982 204991. This bag with the top number 323190 and the lower number is 002123 that you are viewing is a fake.

      • Reply
        November 25, 2017 at 2:08 am

        Hi Mechele, I have this bag that marilia is asking in cream colour, I bought it from Gucci St Thomas store, and it has the same number that marilia wrote above…

  • Reply
    Mary Jane
    May 19, 2017 at 5:10 am

    Hello, I bought a Gucci bag from goodwill with the serial number seems to me it’s real cuz the hardware has Gucci logo on it, stitching was good and the has model #189898 and serial number #89898. Would you please help me find out if it’s real. I appreciated and thank in advance.

    • Reply
      May 19, 2017 at 3:08 pm

      Hi Mary Jane,

      Thanks for your question. I will need images of the bag to determine the year/style number and whether or not it is a fake.

  • Reply
    humani oladapo
    May 19, 2017 at 1:18 am


  • Reply
    May 19, 2017 at 12:29 am

    Hi, I have a Gucci bag that was handed down to me and has 197953 on top and the bottom numbers are 493075. Is there anyway to authenticate? Also I’m not sure what kind of bag it is.

  • Reply
    humani oladapo
    May 19, 2017 at 12:04 am

    Hello please I just purchased the Gucci leather boston red satchel on trades with upper number 449646 and lower number 493075. Am so worried it’s my first purchase outside of a Gucci store. Please hell

    • Reply
      May 19, 2017 at 3:10 pm

      Hi Humani,

      Thanks for your comment. If you have any doubts of the authenticity. Email customer service at tradesy.com. If I’m not mistaken they have a verification service to authenticate any bag purchased off their site.

  • Reply
    Lisa W
    May 18, 2017 at 3:37 pm

    Hi, I have the new bengal Gucci Tian chain bag my guy friend purchased for me atthe Gucci store inside of the Atlantis hotel in Bahamas, I’m trying to resell it but I can not locate the serial number inside of it anywhere. Can you help me out on where it is located because a few potential buyers keep asking me for it but I have no idea where it is. It’s the bag with only credit card slots lining it and one zippered pocket. Hangs waist length with a gold chain. Thx

  • Reply
    Marília Alves
    May 18, 2017 at 11:14 am

    Hi, You could check if this number found inside the gucci bag is authentic. It’s a second hand bag. The top number is 323190 and the lowest number is 002123. It’s a Gucci Soho Chain-shouder leather bag. And with regard to the material of the chains, they get rusty and ugly after a while? Thank you!

  • Reply
    May 15, 2017 at 6:26 am

    Hi! I bought a Gucci Boston soho bag (maroon-ish colour) with the following serial number, in two rows;

    Now I’m wondering if there’s any way I could verify this bag is authentic. Appreciate the help!

  • Reply
    Marília Alves
    May 12, 2017 at 4:50 pm

    Hi, Could you please check if this number found inside the gucci bag is authentic. Its a second hand bag. The upper number is 308982 and the lower number is 204991. Its Gucci Soho Leather Chain-Strap Tote shoulder bag. Thanks!

    • Reply
      May 12, 2017 at 5:56 pm

      Hi, Marilia!

      Thanks for your comment. Yes, this bag is authentic. Enjoy!

  • Reply
    May 11, 2017 at 2:15 am

    Hi I’m Jenn I just purchased from eBay a Gucci nylon and leather backpack the code is (first line) 003-0233 (second line) 2123. Is this authentic? I can send pics but not sure how to send to you. Thanks

  • Reply
    May 9, 2017 at 11:49 pm

    Hi Mechele –

    I found a Gucci bag at a thrift shop (crazy) and I do believe it’s real. I’ve tried to search online but I only find the bag from an eBay Japan post, and not the same exterior.
    It’s a dark brown tote/shopper. Unlined. The stitching, font, zips, all look excellent. There is a zip pocket along the bottom of the bag that’s very subtle, looks like a seam but is a zip. There is a leather tie that is threaded through near the top and has silver hardware at the ends. Very subtle.
    The tag numbers are:
    It folds flat and I seriously love it.
    Thanks in advance for your guidance!

    • Reply
      May 10, 2017 at 11:09 pm

      Hi Kate,

      Thanks for your question. I love that your information is extremely detailed and that you’ve included tons of information about the bag. The only problem is… I think this bag is vintage, but without seeing it. I can’t be sure. If you can take a few photos of it, submit it to the purse forum, and the awesome Gucci experts there will help you authenticate the purse. Click the link here: https://forum.purseblog.com/threads/authenticate-this-gucci-read-the-rules-use-the-format-in-posts-1-2.689655/ to visit the forum.

      • Reply
        May 12, 2017 at 12:14 pm

        Will do – thank you!

  • Reply
    May 9, 2017 at 7:12 am

    Hi. I’m KC. I recently bought a gucci tian gg supreme small size boston bag from japan auction. I don’t know if it is really authentic. The numbers at the back of the tag inside is 409529 (upper), 2269 (lower). It is a boston bag with brown leather trims and handle. I can send you the pictures. Thank you.

  • Reply
    May 5, 2017 at 4:05 pm

    I’m Sandra.
    I bought a gucci boston from eBay. 500+cad $. It says shipping from US. When I check tracking origin it was from Hong Kong. My heart bled:( anyways, I message seller but to no avail. This a an open case in ebay. I only have 5 days to produce authentication before ebay gives me back my money. I don’t mind paying minimal amount. I believe this is fake. Please help me .

  • Reply
    May 5, 2017 at 3:28 pm

    I have an all black Gucci backpack, but I’m not sure if it’s real. The upper 6 numbers are 179606 & the bottom 6 are 527066. Could you help me with this please?

    • Reply
      May 11, 2017 at 10:29 pm

      Hi Kiu,

      I need to know the color of the bag to help you determine if it is real. Pictures of the backpack would help me authenticate it as well!

  • Reply
    May 4, 2017 at 3:43 pm


    Would love to hear your thoughts on this..seller claims its a guaranteed authentic vintage gucci bag..it only has 9 digits on its serial number

    https://carousell.com/p/authentic-gucci-bag-78473929/?ref=profile&ref_referrer=%2Fjessica061976%2F&ref_sId=6091169 thank you

    • Reply
      May 4, 2017 at 10:39 pm

      It’s a fake. No question about it…

      • Reply
        May 5, 2017 at 9:10 am

        Thanks for validating!! Seller was just so insistent that its the real deal

        • Reply
          May 5, 2017 at 6:59 pm

          No problem, Calla! Glad I could help. The style and serial numbers of the bag you linked to are located on one row; this was the first clue that the bag was a fake. Also, there wasn’t an imprint of the Gucci logo on the leather tag, and the Gucci logo wasn’t printed anywhere on the hardware. By looking for these three tell-tale signs of authenticity, it helped me determine that the bag was a fake.

  • Reply
    Elizabeth L.
    April 27, 2017 at 4:23 am

    Hi there I have scoured the web for information on a Gucci Pelham in metallic blue trim…I have found nothing. I did see a Sukey with the exact color but still not for the Pelham. The serial number is for the Pelham I have, it reads 223955 (top row) and then 9761 (bottom row). I am fairly familiar with Gucci and think this to be authentic but would like to know your opinion as I have yet to see one in Metallic Blue with monogram GG fabric.

    • Reply
      April 27, 2017 at 12:23 pm

      Hi Elizabeth,

      Thanks for your question. I’ve done some searching too, and I can’t locate any pictures or information about a Gucci Pelham with metallic blue trim.
      If you are interested in the bag and have pictures of it, you can pay a nominal fee – typically between 25-50 dollars to have an online authenticator review the bag before purchase.

      Or if you want to go the free route, you can inquire about this purse on the Purse Forum here: https://forum.purseblog.com/threads/authenticate-this-gucci-read-the-rules-use-the-format-in-posts-1-2.689655/ One of the many Gucci experts there will help you determine if the bag is real or fake.

      Happy shopping!

  • Reply
    Connie Rose
    April 25, 2017 at 2:21 pm

    I am looking at a Gucci bag at a resale store. It all looks perfect to me, but I am still a little nervous. It has a small fabric label on the inside with the number H01765380. The leather tag has 308364 498879. How can I tell if it is authentic? I really appreciate your help.

    • Reply
      April 25, 2017 at 5:45 pm

      Hi Connie,

      Thanks for your question. Could you tell me the shape of the bag and its color? Is it a clutch, doctor’s bag, crossbody, etc? Some vintage Gucci purses have fabric tags, but this article from eBay http://www.ebay.com/gds/The-Complete-Guide-to-Buying-Vintage-Gucci-Items-/10000000178467885/g.html gives more detail about the types of labels and details of Gucci handbags by decade.

      Let me know more information about the kind of bag you’re eyeing, and I will try to help.

  • Reply
    Michael Murillo
    April 25, 2017 at 11:23 am


    Someone selling me Gucci blooms bag with 10 Numbers in 2 line.


    Help me to find out if it is fake or authentic.


    • Reply
      April 25, 2017 at 5:34 pm

      Hi Michael,

      Unfortunately, I think this bag is a fake. Without seeing a picture of the bag, or determining it’s price, I still believe that it is a replica. Don’t buy it!
      Here’s why:

      I don’t see an authentic Gucci Bloom Purse with this style number on Gucci.com. (The gucci bloom style is not vintage, so the authentic style and serial numbers should be readily available on the internet.)

      The first set of numbers you provided (409527) refer to a Gucci top handle or doctor’s shape bag. So if you are not purchasing a top-handled purse, this could be a fake. Also, The last four digits you provided aren’t identical to the last 4 digits of the Gucci bloom purses on the GUCCI site.
      Here’s a link to the GUCCI site to confirm my suspicions.


      GG Supreme top handle bag
      Style 409527
      KU2IN 8693

      Thanks for your comment!

  • Reply
    Kim Nguyen
    April 18, 2017 at 3:10 am

    The bag i am going to buy it has 12 numbers in 2 lines.
    I am wondering is it 100% authentic. and on the Controllato has 1 2 3 4 5 6 7 8 9 0.

    • Reply
      April 24, 2017 at 6:31 pm

      Hi Kim,

      If you tell me the style of the bag, then I could search for you to see if the style number is real or fake.

      • Reply
        April 25, 2017 at 5:36 pm

        Hi Kim,
        After checking my sources… It’s a fake. Don’t buy it!

        • Reply
          Sujana Pamudurthy
          December 21, 2017 at 7:19 pm

          Hi I bought Gucci handbags which is Sylvie top handle bag here is serial num 431665 1778 pls let me know weather it is real or fake

      • Reply
        Heidi Lewis
        September 20, 2017 at 12:31 am

        Hi! I have a brown leather Gucci bag, 131097 002058, is this real?

  • Reply
    March 9, 2017 at 8:32 pm

    Hi. One of my bags has only one line of serial number consisted of 10 digits. Is that a possible copy?

    • Reply
      March 9, 2017 at 10:54 pm

      Hi Jennifer,

      The number of digits on Gucci purses varies between 10 and 13. So your bag fits the proper number of digits. The placement of the numbers vary on the purses, depending on the style of bag, the collection and the season in which the bag was produced. I’m thinking that your Gucci bag is vintage because the numbers are imprinted on one row. But I can’t tell for sure, without seeing a picture of the purse.

  • Reply
    February 18, 2017 at 4:43 am

    Next to the circles are there is a G in a circle. I did some research and read that handbags that have the G on their leather tag mean “meant for Gucci outlet”?

    • Reply
      February 19, 2017 at 3:29 pm

      Yes. You are absolutely right about the G in the circle. I did some online research too and checked the Purse Forum for information about bags made for the Gucci outlet. Here’s the link to more information about these bags, the quality of these purses, and their return policies here: https://forum.purseblog.com/threads/gucci-outlet-bags.811510/

  • Reply
    February 14, 2017 at 9:14 pm

    Also… I purchased a microguccissima leather Boston satchel, and the inside zipper pocket seems like a cheap zipper not like one of those thicker ones? The Gucci leather tag inside has a G next to the R oven the Gucci.

    • Reply
      February 15, 2017 at 11:03 pm

      Hi Lucy,

      Thanks for your comments. I own a Vintage Web Original GG Boston bag, and the inside zipper is a metal zipper with a leather handle. The R in a circle, or the registered trademark sign, is located on the top of the GUCCI logo imprinted on the leather tag. The zipper should look identical to the zipper on the top of your bag, leather Boston satchel; but much smaller.

      I’ll upload new pictures of my Boston Bag to this post so you can see the zippers, inside and outside of the bag.

  • Reply
    February 14, 2017 at 9:02 pm

    Hi, I was looking at the GUCCI website online and zoomed into the stitching and noticed that some stitechs were shorter or long than other on the bag? Do not all authentic bags have perfect stitching?

    • Reply
      February 15, 2017 at 11:07 pm

      I own 10 Gucci bags, and I’ve never seen a crooked stitch on any of my purses. But it is hard to tell if the stitches are ideally in a straight line when you are looking at a photo on GUCCI.com. Without seeing the same photo and the type of bag, I can’t tell for sure. But if you respond with the name of the bag, I can look at the photo to see if the stitching on this bag is slightly askew.

  • Reply
    February 13, 2017 at 4:40 pm

    do the bags have a serial number with the code in one line?

    • Reply
      February 13, 2017 at 9:11 pm

      Hi Liz,
      Thanks for your comment. The serial number is on one line and the style number is on another. You should see two rows of numbers on an authentic Gucci purse.

      • Reply
        May 3, 2017 at 3:00 am

        Hello! I have only one row with numbers. Bought from Nordstrom today. (signature woc)…but they gave me just empty bag with no inserts and tags and no passport. Just bag, dust bag, box and receipt….doesn’t looks right for me.

        • Reply
          May 4, 2017 at 10:43 pm

          Hi Victoria,

          Call Nordstrom customer service. I’ve had a few issues with deliveries from their store, and the Nordstrom customer service people are excellent. Give them a call and explain your problem with the delivery and your question about the bag’s authenticity. Your Gucci could be a store return, that was reshipped to you without the original Gucci box and packaging.

  • Reply
    May 13, 2015 at 8:46 pm

    Hi Everyone, can some one tell me why Gucci handbags does not have a date code on their bags. I like Louis Vuitton bag they have the date code two letters and four numbers. you can tell when your bag was made.Gucci they just have the serial numbers.

  • Reply
    February 2, 2015 at 1:30 am

    Is this a authentic # for a Gucci purse 4002006 ? HELP!!!

  • Reply
    November 3, 2014 at 11:25 pm

    What is the name of that grey bag to the right? I am obsessed!

    • Reply
      Designer Handbag and Purse Editor
      November 9, 2014 at 6:53 pm

      It’s a Gucci bag definitely; but I don’t know the name! Thanks for stopping by!

  • Reply
    May 31, 2013 at 10:46 am

    I tend not to create a ton of remarks, but after browsing through some of the
    comments on Gucci Handbag and Purses: Buy a
    Real Gucci Bag Instead of a Replica. I do have some questions for you
    if it’s allright. Could it be simply me or does it seem like a few of these comments appear as if they are written by brain dead individuals? 😛 And, if you are writing on other sites, I would like to keep up with you. Could you post a list of all of your shared pages like your linkedin profile, Facebook page or twitter feed?

  • Reply
    May 26, 2013 at 7:23 am

    Thank you for the good writeup.

  • Reply
    Tracey Van Klingeren
    September 7, 2011 at 4:52 am

    I picked up a second hand Gucci Bum Bag/ Fanny Pack/ waist bag. It is beige with the Gucci web, red leather flaps on one side. Red and green strap, metal fittings. Under the larger red flap is velcro, under the smaller is a zip, though nylon. Stitching is perfect on entire bag, the lining is has Gucci all over it on an angel, both right way up and upside down. Gucci Made in Italy stamped into the leather of the larger flap and the metal clip. I was wonder if it is real or fake.
    Thank-you Tracey Van Klingeren

    • Reply
      Designer Handbag and Purse Editor
      September 8, 2011 at 1:37 pm

      Hi Tracy,

      Thanks for your question. Unfortunately, I think the bag is a fake. Two big problems:no serial numbers listed on the large flap inside of the bag and the use of Velcro. I’m a big Gucci collector and I’ve never seen Velcro used as a closure in an authentic Gucci bag. If you can return the handbag, please do it now!

    • Reply
      nathalie Baez
      May 8, 2017 at 4:35 pm

      Hello!! Attached is closeup and receipt of a Gucci Dionysus if you can let me know what you think it would help a lot.

      I see the date and time of the receipt doesn’t match on the top and bottom but it could be some mistake of the store.

      Please let me know thank you in advance! The seller is from Canada

      • Reply
        May 10, 2017 at 11:37 pm

        Hi Nathalie,

        Thanks for your question. This bag looks like it’s real. Because you have a picture of the receipt, you can always call the store to verify that they carried this exact purse, before you buy it. There’s no reason not to do your due diligence before you purchase this pricey, yet beautiful bag. Also, the price of the shoulder bag that the seller is asking for will give you distinct clues to its authenticity. Gucci sold these bags last season for 3,900.00 US with various embroidered patches to customize the bags. Here are some of the options that were presented to buyers to add adornment to their Dionysus. http://stylecaster.com/gucci-diy-embroidered-dionysus-bag/slide1

        Happy shopping!

  • Reply
    Gucci Bag Lover
    July 28, 2010 at 12:50 am

    I liked reading your blog ~ thanks for posting such awesome material.

    • Reply
      martha gurung
      May 1, 2017 at 8:21 am

      Hi, Could you please check iif this number found inside the gucci bag is authentic. Its a second hand bag. The upper number is 211943 and the lower number is 002046. Its a shoulder bag.

      • Reply
        May 4, 2017 at 10:46 pm

        Hi Martha,

        Is it a Gucci Sukey Large Tote? See here at Neiman Marcus; http://www.neimanmarcus.com/Gucci-Sukey-Large-Tote/prod139230226/p.prod . This Sukey has a style number of 211943. Let me know if this is the bag that you’ve purchased.

        • Reply
          September 13, 2017 at 2:33 pm

          Hi I just bought a bag! And I want to kno if it’s real!

      • Reply
        May 6, 2017 at 7:05 pm

        Hi will you please check if the number found inside the Gucci bag I purchased secondhand are authentic. The upper number is 415721 and the lower number is 1678. I think it may be fake because the second row only have 4 numbers. Thanks so much for a quick response, I only have a couple of days to return the purse.

        • Reply
          May 11, 2017 at 11:14 pm

          Hi Evelyn,

          Thanks for your comment. I need to know what type of bag you have in order to help you authenticate it. As far as the lower number having four digits, this is common in the newer bags such as this GG Supreme tote: https://www.gucci.com/us/en/pr/women/womens-handbags/womens-shoulder-bags/gg-supreme-tote-p-415721KLQHG8526 . As you can see, its style number is Style 415721 and its lower number is 9784. Because counterfeiters can copy Gucci’s serial and style numbers, I would have to see images of the purse, the handles, hardware and the leather tag inside the bag, to be sure that it is real. Hopefully, you can return it, before the store’s deadline if you think the purse if fake.

    • Reply
      Jubell Castillo
      January 12, 2018 at 9:17 am


      Can you please check mine if it’s authentic? Serial numbers are 247205 1298. It’s color black with the gucci green and red stripe pattern on the middle. It’s a gift from US.

      Thank you.

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