Gucci Authenticity Check : 9 Ways to Spot a Real Gucci Handbag Vs. a Fake (With Photos)

how to spot a fake gucci handbag

Gucci handbags here.

Gucci handbags there.

Gucci purses everywhere.

When Guccio Gucci first opened his Italian luggage boutique in 1921, I'm sure millions of fake Gucci handbags scattered across the globe was not included in his business plan.

While replica handbag sellers make these substandard bags available on the web and in back-alley boutiques, you'll need a real Gucci authenticity check strategy to tell a real Gucci purse from a fake.

Gucci Authenticity Check! Standard Items to Review when Buying an Authentic Gucci Handbag, Purse, Backpack or Wallet

Step 1 – View the bag for fake Gucci details.

Gucci purses feature the gucci logo and a leather tag with a serial number inside the purse.

For Gucci purses sold on Ebay or via other online retailers, look for closeup pictures of the GG logo.

Look for a leather tab with the style/ serial number imprinted on the back of the tab and the words “Gucci Made in Italy” located inside the bag.

Step 2 – Examine the sales receipt.

If there are no closeup pictures, ask the seller for the original receipt. Although receipts can be fabricated, the sales associates number and the date of purchase cannot.

If it is a second-hand Gucci bag, call the store where the original purse was sold to verify the purchase.

Check for YKK zippers and smooth stitching on your authentic Gucci purse.

Step 3 – Look for inferior quality zippers, hardware, and clasps.

Gucci bags use thick and sturdy brass hardware in the construction of their purses. Inspect the back of the YKK zipper.

Examine the fake bag for the use of cheap plastic zippers instead of sturdy metal YKK zippers. If the handbag’s clasps are hard to fasten, the bag is fake.

(For more Gucci zipper intel, check the bottom of the post for more pictures of the top and inside of a Gucci Boston Bag.)

Step 4 – Check the handbag's materials.

Real Gucci handbags are made from the finest leather,suede and exotic materials.

Every Gucci bag or Gucci Backpack is constructed from the finest materials–leathers, suedes, patent leather, and canvas.

The stitching on the outside seams of the bag should be uniform, and the bag should feel soft and supple to the touch.

Step 5 – View the handbag's lining.

The inside lining of a bag is a good indicator of overall quality. If you see a purse lined in plastic-looking or wrinkly fabric that bunches at the seams, it is not a Gucci product.

Step 6 –  Ask for a Gucci dust bag. 

Real Gucci products are sold with two types of dust bags.

The dust bag will have the double G logo or have the name “Gucci” written in gold lettering across the front of the bag.

If the bag is wrapped in plastic, it is not authentic.

Step 7 –  Look for the “controllato” card.

How to find a real gucci controllato card

Gucci has a control system that ensures that all bag purchased by Gucci customers are authentic. Each handbag is sold with a controllato card ( which is the Italian word for checked.)

Each card has the words “Gucci” centered on the card in all capital letters. Underneath the card, the words “controllato” are displayed in lowercase letters.

Step 8 – Check the seams for faulty stitching.

An authentic Gucci purse will feature even seams along the sides and bottom of the bag. A real Gucci will not pucker at the seams or have threads dangling off the bag.

Step 9-  Look for a Gucci bag serial number.

gucci authenticity check: gucci purse serial number

Do all Gucci bags have serial numbers? Yes, they do!

Based on the age of the bag, Gucci uses 10-12 numbers in the two rows — with no more than six numbers in each row.  It is also common to have the same supplier/vendor code for more than one bag.

Here's how to determine what the numbers on the back of the leather tag mean:

  • The first six numbers in the top row indicate the style number. In the picture above, my Gucci Black Perforated Leather Reins Hobo Bag has a style number of 114869.
  • The second row of numbers is the supplier code. The bottom six digits represent the particular factory where the leather goods were manufactured.

guccci handbags purses

Tell-Tale Signs of a Fake Gucci Handbag, Purse or Wallet

  • Stitching is crooked and uneven–on the inner seams and the handbag's edges.
  • Gucci does not wrap their handbags in plastic.
  • No dust bag with the double “GG” logo or with the name “Gucci” written in gold across the front of the bag? The bag is a fake.

Gucci uses the finest materials– leather, suede, patent leather and nylon, to construct their quality handbags.   Now, if you own a real Gucci handbag, you know the intense pleasure you get from smelling the Italian leather and rubbing your manicured fingers across all the opulence located inside and outside of this bag.

For those purse lovers who'd rather buy their bags outside of a Gucci boutique or authorized resellers like Neiman Marcus and Saks, use these clues to tell real Gucci handbags from fakes.

authentic gucci boston purse

Inside zippers of a Gucci Boston Bag

Gucci authenticity check -YKK zippers on the inside of a real Boston Doctor BAg

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  • Reply
    Gucci Bag Lover
    July 28, 2010 at 12:50 am

    I liked reading your blog ~ thanks for posting such awesome material.

  • Reply
    Tracey Van Klingeren
    September 7, 2011 at 4:52 am

    I picked up a second hand Gucci Bum Bag/ Fanny Pack/ waist bag. It is beige with the Gucci web, red leather flaps on one side. Red and green strap, metal fittings. Under the larger red flap is velcro, under the smaller is a zip, though nylon. Stitching is perfect on entire bag, the lining is has Gucci all over it on an angel, both right way up and upside down. Gucci Made in Italy stamped into the leather of the larger flap and the metal clip. I was wonder if it is real or fake.
    Thank-you Tracey Van Klingeren

    • Reply
      Designer Handbag and Purse Editor
      September 8, 2011 at 1:37 pm

      Hi Tracy,

      Thanks for your question. Unfortunately, I think the bag is a fake. Two big problems:no serial numbers listed on the large flap inside of the bag and the use of Velcro. I’m a big Gucci collector and I’ve never seen Velcro used as a closure in an authentic Gucci bag. If you can return the handbag, please do it now!

  • Reply
    May 26, 2013 at 7:23 am

    Thank you for the good writeup.

  • Reply
    May 31, 2013 at 10:46 am

    I tend not to create a ton of remarks, but after browsing through some of the
    comments on Gucci Handbag and Purses: Buy a
    Real Gucci Bag Instead of a Replica. I do have some questions for you
    if it’s allright. Could it be simply me or does it seem like a few of these comments appear as if they are written by brain dead individuals? 😛 And, if you are writing on other sites, I would like to keep up with you. Could you post a list of all of your shared pages like your linkedin profile, Facebook page or twitter feed?

  • Reply
    November 3, 2014 at 11:25 pm

    What is the name of that grey bag to the right? I am obsessed!

    • Reply
      Designer Handbag and Purse Editor
      November 9, 2014 at 6:53 pm

      It’s a Gucci bag definitely; but I don’t know the name! Thanks for stopping by!

  • Reply
    February 2, 2015 at 1:30 am

    Is this a authentic # for a Gucci purse 4002006 ? HELP!!!

  • Reply
    May 13, 2015 at 8:46 pm

    Hi Everyone, can some one tell me why Gucci handbags does not have a date code on their bags. I like Louis Vuitton bag they have the date code two letters and four numbers. you can tell when your bag was made.Gucci they just have the serial numbers.

  • Reply
    February 13, 2017 at 4:40 pm

    do the bags have a serial number with the code in one line?

    • Reply
      February 13, 2017 at 9:11 pm

      Hi Liz,
      Thanks for your comment. The serial number is on one line and the style number is on another. You should see two rows of numbers on an authentic Gucci purse.

  • Reply
    February 14, 2017 at 9:02 pm

    Hi, I was looking at the GUCCI website online and zoomed into the stitching and noticed that some stitechs were shorter or long than other on the bag? Do not all authentic bags have perfect stitching?

    • Reply
      February 15, 2017 at 11:07 pm

      I own 10 Gucci bags, and I’ve never seen a crooked stitch on any of my purses. But it is hard to tell if the stitches are ideally in a straight line when you are looking at a photo on Without seeing the same photo and the type of bag, I can’t tell for sure. But if you respond with the name of the bag, I can look at the photo to see if the stitching on this bag is slightly askew.

  • Reply
    February 14, 2017 at 9:14 pm

    Also… I purchased a microguccissima leather Boston satchel, and the inside zipper pocket seems like a cheap zipper not like one of those thicker ones? The Gucci leather tag inside has a G next to the R oven the Gucci.

    • Reply
      February 15, 2017 at 11:03 pm

      Hi Lucy,

      Thanks for your comments. I own a Vintage Web Original GG Boston bag, and the inside zipper is a metal zipper with a leather handle. The R in a circle, or the registered trademark sign, is located on the top of the GUCCI logo imprinted on the leather tag. The zipper should look identical to the zipper on the top of your bag, leather Boston satchel; but much smaller.

      I’ll upload new pictures of my Boston Bag to this post so you can see the zippers, inside and outside of the bag.

  • Reply
    February 18, 2017 at 4:43 am

    Next to the circles are there is a G in a circle. I did some research and read that handbags that have the G on their leather tag mean “meant for Gucci outlet”?

    • Reply
      February 19, 2017 at 3:29 pm

      Yes. You are absolutely right about the G in the circle. I did some online research too and checked the Purse Forum for information about bags made for the Gucci outlet. Here’s the link to more information about these bags, the quality of these purses, and their return policies here:

  • Reply
    March 9, 2017 at 8:32 pm

    Hi. One of my bags has only one line of serial number consisted of 10 digits. Is that a possible copy?

    • Reply
      March 9, 2017 at 10:54 pm

      Hi Jennifer,

      The number of digits on Gucci purses varies between 10 and 13. So your bag fits the proper number of digits. The placement of the numbers vary on the purses, depending on the style of bag, the collection and the season in which the bag was produced. I’m thinking that your Gucci bag is vintage because the numbers are imprinted on one row. But I can’t tell for sure, without seeing a picture of the purse.

  • Reply
    Kim Nguyen
    April 18, 2017 at 3:10 am

    The bag i am going to buy it has 12 numbers in 2 lines.
    I am wondering is it 100% authentic. and on the Controllato has 1 2 3 4 5 6 7 8 9 0.

    • Reply
      April 24, 2017 at 6:31 pm

      Hi Kim,

      If you tell me the style of the bag, then I could search for you to see if the style number is real or fake.

      • Reply
        April 25, 2017 at 5:36 pm

        Hi Kim,
        After checking my sources… It’s a fake. Don’t buy it!

  • Reply
    Michael Murillo
    April 25, 2017 at 11:23 am


    Someone selling me Gucci blooms bag with 10 Numbers in 2 line.


    Help me to find out if it is fake or authentic.


    • Reply
      April 25, 2017 at 5:34 pm

      Hi Michael,

      Unfortunately, I think this bag is a fake. Without seeing a picture of the bag, or determining it’s price, I still believe that it is a replica. Don’t buy it!
      Here’s why:

      I don’t see an authentic Gucci Bloom Purse with this style number on (The gucci bloom style is not vintage, so the authentic style and serial numbers should be readily available on the internet.)

      The first set of numbers you provided (409527) refer to a Gucci top handle or doctor’s shape bag. So if you are not purchasing a top-handled purse, this could be a fake. Also, The last four digits you provided aren’t identical to the last 4 digits of the Gucci bloom purses on the GUCCI site.
      Here’s a link to the GUCCI site to confirm my suspicions.

      GG Supreme top handle bag
      Style 409527
      KU2IN 8693

      Thanks for your comment!

  • Reply
    Connie Rose
    April 25, 2017 at 2:21 pm

    I am looking at a Gucci bag at a resale store. It all looks perfect to me, but I am still a little nervous. It has a small fabric label on the inside with the number H01765380. The leather tag has 308364 498879. How can I tell if it is authentic? I really appreciate your help.

    • Reply
      April 25, 2017 at 5:45 pm

      Hi Connie,

      Thanks for your question. Could you tell me the shape of the bag and its color? Is it a clutch, doctor’s bag, crossbody, etc? Some vintage Gucci purses have fabric tags, but this article from eBay gives more detail about the types of labels and details of Gucci handbags by decade.

      Let me know more information about the kind of bag you’re eyeing, and I will try to help.

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